Photography and Digital Camera News
CANON'S NEW FIVE MEGAPIXEL DC50 DVD CAMCORDER
Double-Duty DVD Camcorder Combines Canon's Advanced
Video Technology and Top-Tier Photo Features in a Slim, Easy-to-Use Design
SUCCESS, N.Y., January 5, 2007 (CES Booth #12606) Canon's new DC50 DVD
Camcorder is a dream come true for discerning video enthusiasts and photo buffs seeking an
easy way to take, view and share vibrant video and spectacular photos. Canon's flagship
DVD Camcorder starts with the convenience that direct-to-DVD recording offers and then
packs advanced video features and photo power, exclusive engineering excellence and
intuitive imaging expertise into a compact camcorder that is the soul of simplicity to
operate and the master collector of memories for years to come.
The DC50 DVD Camcorder incorporates a robust 5.39 Megapixel CCD Image Sensor with an
RGB Primary Color Filter that provides vibrantly colored video and brilliant five
megapixel photos. Combined with the range of optical advantages and technological advances
beginning with its high quality, genuine Canon 10x optical / 200x digital zoom lens, the
DC50 DVD Camcorder delivers the stellar image quality resulting from Canon's experience
and heritage as an optics company. The zoom lens on the DC50 DVD Camcorder goes beyond
simply drawing the far off subject close in and bringing the distant vista near. With
Canon's smooth zoom control, the user can select one of three steady zoom speeds that
maintain their constancy regardless of how hard the user presses on the zoom button.
"Canon continues our commitment to translate the best technology for imaging
professionals whether their specialty is broadcast video or still photos into a
user-friendly form that consumers can easily enjoy," says Yuichi Ishizuka, senior
vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc.
"The DC50 DVD Camcorder delivers on that promise many times over, with its potent mix
of the latest technology and optical excellence."
Canon's Super Range Optical Image Stabilization (OIS) helps correct camera shake almost
instantly even when the camera is hand-held and in motion, or the zoom is held at a long
focal length. The "lens shift" type OIS employs both gyro and vector detection
methods, compensating for a greater degree of camera shake while avoiding the loss of
image quality typical in electronic image stabilization systems. What's more, the OIS
system can be engaged to steady the camcorder shake when shooting five megapixel photos,
further enhancing the functionality of this dual-purpose camcorder.
The Canon DC50 DVD Camcorders accept three-inch DVD-R/-RW discs, which can store up to 60
minutes of video on a single layer disc, or up to 108 minutes of video on dual layer
discs. Canon chose the DVD-R format to ensure high compatibility with a range of DVD
players, both old and new. DVD allows consumers to easily locate scenes without having to
rewind or fast forward, to create playlists of favorite scenes and can even do some quick
editing right in the camcorder.
DIGIC DV II
Canon's brilliant (and proprietary) video and still image processor, the DIGIC DV II, is
the brains behind the dual purpose Canon DC50 DVD Camcorder. The DIGIC DV II image
processor is the next generation of Canon's exclusive signal processing technology. In
addition to recognizing the different color requirements of video and photos, and
processing both to their optimal level of quality, DIGIC DV II processes video with
improved color reproduction and dramatically reduces noise in low-light situations.
Photos benefit from Canon's DC50 DVD Camcorder's razor-sharp 5.39 megapixel CCD image
sensor and array of complementary features, including the camcorder's Optical Image
Stabilized Zoom Lens, 9-point AiAF autofocus that helps ensure that subjects are in focus
however far off center they appear in the frame. Indeed, the DC50 DVD Camcorder features
an array of digital camera features such as a built-in flash with red-eye reduction;
PictBridge compatibility and a Print & Share button for quick and easy one-touch
printing or downloading of images. Users will enjoy sophisticated features such as auto
exposure bracketing; and a super high-speed shutter capable of shooting at up to 1/720 of
a second (perfect for shooting in bright sun light). The DC50 DVD Camcorder has enhanced
user controls, including Aperture Priority (AV) Shutter Priority (TV), Special Scene Modes
such as Portrait, Sports, Night, Snow, Beach, Sunset, Spotlight and Fireworks; Image
Effects that enable users to creatively customize their photos in a variety of ways, and
even a histogram that displays a graphical representation of the light values of the
Lights, Camera and Action...
Missing magic moments like baby's first steps or memorable events on a family vacation
because the camcorder is powering up is a thing of the past, thanks to the Canon DC50
Camcorder's responsive, Quick Start Mode. The Quick Start Mode readies the DC50 DVD
Camcorder from standby for shooting in less than a second.
The Canon DC50 DVD Camcorder fits firmly and comfortably into the user's hand, its simple
joystick operation and strategically positioned controls making one-handed videography
virtually effortless. Extra buttons have been eliminated, allowing the user to control
playback, focus, exposure, and menu options from one convenient place. With its powerfully
bright, built-in Ultra Video Light, The Canon DC50 DVD Camcorder is ready to shoot in
virtually any lighting conditions.
Whether doubling as a digital camera with a motor drive for those iconic action shots,
catching special photos on a miniSD memory card while simultaneously shooting direct to
DVD video or simply letting this cutting-edge camcorder capture high-resolution, true 16:9
widescreen HR (High Resolution) video, the Canon DC50 DVD Camcorder is all about the
Indeed, it is that true 16:9 format that brings real cinema style to "home
movies" enabling them to play full-frame on wide-screen TVs without the need to crop,
zoom, stretch or otherwise distort the picture. The DC50 DVD Camcorder automatically
letterboxes the 16:9 footage, allowing users to display their recordings on a standard
Level and Grid Markers
Canon has incorporated a level marker and a new grid marker to the feature mix. When
engaged, the markers appear - in either white or gray - superimposed over the image on the
camcorder's 16:9 color LCD display. The level marker easily lets the user know if the
camera is being kept level while the grid marker makes it easier for the user to compose a
more appealing and effective shot.
The Canon DC50 DVD Camcorder offers the added convenience of a wireless remote control and
features a USB 2.0 Hi-Speed terminal for fast video and photo transfer, as well as easy
one-touch DVD dubbing with the included Roxio MyDVD for Canon. The menu system can be set
to display in 17 selectable languages.
Canon's DC50 DVD Camcorder arrives in stores in late February and carries an estimated
selling price of $799