Website Search Engine Optimization

When building a website you need to consider how people will find it. There are millions of sites on the web, so how will someone get to yours. The usual answer is via a search engine and if you make your site "search engine friendly" from the start, you'll have a better chance of being listed. Having quality content helps a lot too of course, but even the best site can get lost if it's not friendly to search engines.

So what does making a site "friendly" mean? Well, basically it means using the right keywords in the right places. For example if you have a page about the Yashica 124, don't title it "Old TLR cameras", or worse not title it at all! Title it "Yashica 124 information". Then have a heading between H1 tags that says "The Yashica 124". Put "Yashica 124" in the alt tags on all the images on the page. Use the phrase "Yashica 124" rather than "the camera" in the text. Make it easy for a search engine to figure out what the main theme of your page is and it's much more likely to appear when someone searches for "Yashica 124". It doesn't hurt to make the filename "yashica_124.html" either, rather than "page23.html".

There are many tricks to search engine optimization of web pages, and there are many websites out there that will give (or sell) you advice on the best way to do it. The purpose of this page is to make you aware that it's something you should think about right from the start of your website design. Use meaningful file and directory names and emphasize the use of major keywords when writing content.

HTML allows the use of META tags for content and keywords. In theory this is great as it allows you to make a list of all the important keywords that you'd like to be associated with your site. However major search engines like Google don't use the META tags when indexing websites. That's probably because a lot of sites have abused them by inserting popular keywords and search terms bearing no relation to what was actually on the web page, simply in order to try to boost search engine ratings.

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