Canon POWERSHOT A520 Preview
PMA is now less than three weeks away and Canon (and several other manufacturers) are already
announcing new products. On January 20th Canon announced the Powershot A510 - which is 3.2MP and today (Feb 1st) they have
announced the 4 MP Powershot A520. This is presumably a replacement for the Powershot A85 (just as the A510 replaces the A75).
The major differences between the A75/A85 and A510/A520 are that the new models are slightly smaller and lighter, they have a 4x optical zoom rather than a 3x and they take SD memory cards rather than CF memory cards. They also use 2xAA batteries rather than 4xAA, which means they can be smaller and lighter, though shooting time per battery set is reduced (from an estimated 500 shots to an estimated 300 shots with LCD on according to the Canon spec sheets).
Here's Canon's Press Release on the new A520
CANON'S NEW 4.0 MEGAPIXEL POWERSHOT A520 DIGITAL CAMERA OFFERS CONSUMERS LIGHTWEIGHT
DESIGN WITH HEAVYWEIGHT RESULTS
LAKE SUCCESS, N.Y., Feb. 1, 2005 Canon's new PowerShotŪ A520 compact
digital camera combines the sought after simplicity of a family-focused camera, a
phenomenally faithful four megapixel image sensor and a powerful 4x optical zoom to
produce pictures that all can be proud of with the image quality Canon is renowned for.
The camera will be in stores this March for an estimated street price of $299.99*. Named
for their use of AA batteries, Canon's A-series digital cameras offer comfortably placed
controls and feature high image quality in order for consumers to capture, save and share
images of meaningful memories, personal milestones and family functions.
© Copyright Bob Atkins All Rights Reserved
"We created the A520 model to give consumers an enhanced level of image quality and
resolution without sacrificing the flexibility, freedom and fun that digital photography
can be," explained Yukiaki Hashimoto, senior vice president and general manager of
the consumer imaging group at Canon U.S.A., Inc, a subsidiary of Canon, Inc. (NYSE:CAJ).
"The PowerShot A520 digital camera continues Canon's long-standing tradition of
providing consumers with imaging excellence in an affordable and uncomplicated
PowerShot A520 Digital Camera
Like its little brother, the PowerShot A510 digital camera, the new PowerShot A520 model
also is 13 percent smaller and 10 percent lighter than previous models, and is also
equipped with a longer 4.0x 35-140mm (35mm format equivalent) optical zoom lens with Canon
optics for sharp images. The new lens features all-glass construction and two aspherical
elements in a seven-element formula.
In order to make the camera smaller, Canon engineered the new PowerShot A520 model to
accept SD and MMC media. Even with its small size, the camera sports a large 1.8-inch LCD
screen for easy preview and review. It also includes Canon's exclusive DIGIC image
processor for fast processing speed, excellent image quality, and crisp, vibrant colors.
The PowerShot A520 digital camera requires only two AA batteries, while providing the same
number of shots (300 with LCD screen on) as previous models that used four batteries,
thanks to reductions in power consumption made possible by improvements in key components
and circuit design.
The PowerShot A520 digital camera is equipped with a nine-point AiAF "Smart"
autofocus system and 13 shooting modes. The standard shooting modes are Full Auto,
Program, Manual, Shutter-priority, and Aperture-priority with additional modes including
Portrait, Landscape, Night Scene, Fast Shutter, Slow Shutter, Special Scene, Stitch Assist
and Movie. The Special Scene modes, which helps make it easy for beginners to achieve
optimum results in many popular photo opportunities, has been enhanced with the addition
of two new settings called Night Snapshot and Kids & Pets. The PowerShot A520 digital
camera is also capable of recording movies with sound for up to three minutes per clip,
making it perfect for capturing memories in motion.
The new camera's grip is ergonomically improved, and the control layout is even easier to
use than before. Other camera functions including self-timer and review have also been
enhanced for greater creative flexibility from previous models.
The DIGICŪ Difference
Image quality is enhanced and improved as a result of Canon's proprietary DIGIC (Digital
Imaging Integrated Circuit) image processor. DIGIC combines the roles of image processing
and camera function control into one chip, resulting in faster display and write times for
each image and lower power consumption, which extends battery life. Moreover, because
DIGIC technology was designed specifically for use in digital cameras it is also capable
of handling JPEG compression and expansion; memory card control; LCD/Video control and
processing gain control (control of CCD signal amplification); Auto Exposure; Auto Focus;
Auto White Balance control and most other functions.
Located on the backside of the PowerShot A520 digital camera is the Print/Share button.
This button simplifies and accelerates direct printing to compatible Canon and
PictBridge-enabled printers and one-touch image transfer to computers*** for use with
image processing programs, uploading to the Internet, or as email attachments. When the
camera is connected to a compatible printer or computer via the supplied USB cable, the
Print/Share button illuminates to let the user know to press the Print/Share button to
begin the printing or downloading process.
The PowerShot A520 digital camera kit includes a USB cable, audio and video cable, wrist
strap, 16MB MultiMediaCard and two AA-size Alkaline batteries as well as the Canon Digital
Camera Solution Disc Version 22, featuring the latest versions of Canon's powerful
software and ArcSoft PhotoStudio.
In addition to its rich feature set, the PowerShot A520 digital camera is compatible with
a wide variety of optional accessories including supplementary wide-angle (WC-DC52),
telephoto (TC-DC52A) and close-up lenses (52mm Close-up Lens 250D). These accessories
enhance the new camera's versatility and make it easier to use in specialized applications
such as real estate and insurance photography. An underwater housing, WP-DC60, is also
available and can be used at depths up to 130 feet. The combination of the A520 digital
camera with the WP-DC60 housing unit is great for family vacations at the beach, while
skiing, or simply to help protect the camera from the elements.
New High Power Flash HF-DC1
Canon was able to improve the performance of the A520 digital camera's built-in flash
relative to its predecessor - the PowerShot A85 digital camera, with a maximum distance
range of approximately 11 feet at ISO 100. To further enhance the built-in flash of the
A520 digital camera, Canon has developed a new optional accessory called the High Power
Flash HF-DC1. The flash is a supplementary unit that operates wirelessly and increases the
effective flash range up to approximately 30 feet. The HF-DC1 flash is supplied with a
mounting bracket so it can be attached to the camera, but it can also be hand-held or
mounted on a tripod or accessory light stand to adjust the lighting angle for pro-like
quality results. Multiple HF-DC1 units can be synchronized with a single camera for even
greater lighting flexibility. This smart high powered slave flash unit is compact and
compatible with almost every PowerShot digital camera**.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging
solutions. The Company is listed as one of Fortune's Most Admired Companies in America and
is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent
company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking third overall
in the U.S. in 2004, with global revenues of $33.3 billion. For more information, visit www.usa.canon.com.
All referenced product names, and other marks, are trademarks of their respective owners.
Specifications are subject to change with notice.
*All prices are set by the individual dealer and may vary.
**Except for early models including the PowerShot 600, 350, and Pro70.
***One touch image transfer is available for Windows XP, ME, 2000 and 98.