Kodak to end Olympics sponsorship after '08 games | Reuters.co.uk

Kodak to end Olympics sponsorship after '08 games | Reuters.co.uk: "NEW YORK (Reuters) - When the Beijing Olympics closes in August 2008, more than a century of 'Kodak Moments' at the global sporting event will also come to an end. Eastman Kodak Co (EK.N: Quote, Profile , Research) said on Friday it will end its Olympic sponsorship after the 2008 Beijing Games, part of a redirection of the company's marketing strategies as it completes a long expensive move from photographic film to digital products."