Canon EOS 30D Press Release
Canon EOS 30D
LAKE SUCCESS, N.Y., February 21, 2006 Addressing the needs of a wide range of photographers ranging from wedding and portrait specialists to photojournalists and advanced amateurs, Canon's new EOS 30D Digital SLR redefines the mid-range of the growing DSLR market and achieves new standards of excellence for features, durability, versatility and even affordability. Canon also expands its digital SLR lens offerings with new EF-S 17-55mm f/2.8 IS USM and EF 85mm f/1.2L II USM lenses.
Whether tracking the trajectory of a bridal bouquet from its ceremonial over-the-shoulder launch to its unceremonious diving reception (at five frames-per-second (fps) of course), freezing the action on a hot news story or capturing the essence in the eyes of a portrait subject, Canon's 8.2 megapixel EOS 30D digital SLR delivers.
In stores beginning in mid-March ideal timing for photographers gearing up for the imminent onslaught of spring weddings the Canon EOS 30D Digital SLR carries a suggested, body-only selling price of $1,399 , ($100 less than the EOS 20D digital camera at its announcement). The EOS 30D Digital SLR will also be available in kit form with an EF-S 18-55mm f/3.5-5.6 II zoom lens for an estimated selling price of $1,499.
We recognize the enormous potential of the advanced amateur digital SLR market, stated Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon U.S.A., Inc. To better support this audience, we will continue to offer the EOS 20D digital SLR at a slightly more affordable price point of $1,299.
The EOS 30D model builds upon the virtues that made the EOS 20D Digital SLR the number one camera in its class virtually from day-one, including Canon's proprietary 8.2-megapixel APS-C size CMOS sensor, powerful DIGIC II Imaging processor, fast five fps shooting capability and field-tested tough construction. This new EOS 30D Digital SLR takes professional photographers even closer to the upper reaches of Canon's pro digital SLR line, incorporating input from users and features and innovations from the EOS 5D and even the EOS-1D Mark II N Digital SLRs, at a fraction of their respective prices.
Top lining the improvements that set the EOS 30D Digital SLR apart from its worthy
Increasing the new camera's flexibility and ease of use, the ISO speed can now be set from 100 to 1600 in 1/3 stop increments, rather than full stops (and can be pushed to 3200 with ISO expansion). What's more, users can see the ISO setting in the EOS 30D SLR's viewfinder while changing it (and not simply on the monitor display as on the EOS 20D model), which in turn permits photographers to keep their eyes on their subject.
Recognizing the need for efficient and effective work flow controls particularly for professional photographers the EOS 30D Digital Camera has improved folder management, providing manual folder creation and raising the number of images in each folder to 9,999 (from 100 as it was on the EOS 20D model). The unit offers enhanced camera-controlled direct print features and incorporates both direct print and direct download capabilities with the single press of the camera's print/share button.
Canon focused the EOS 30D Digital SLR on professional photographers who need to keep a close watch on their equipment budget and advanced amateurs who want to step up in class and capabilities, added Mr. Hashimoto. As an accessible primary pro SLR or the affordable second body in the camera bag, the EOS 30D digital SLR provides photo professionals with the advanced features, fast, responsive controls, and exceptional image quality they demand, in a compact, lightweight yet ruggedly constructed stainless steal and magnesium alloy package.
Canon enhanced several basic functions for easy, efficient use that make the new EOS
30D SLR even more responsive than previous models, including:
As it has with the EOS 5D model, Canon has gone beyond the simple on/off options for long exposure noise reduction, adding automatic noise reduction to the EOS 30D SLR's settings. This is particularly useful in situations where it is difficult to judge whether there is noise in the image.
Autofocus and Exposure Control
While the EOS 30D SLR uses the same 35-zone metering sensor as its predecessor, Canon has added a spot metering capability that covers approximately 3.5 percent of the viewfinder area at the center. As a result, there are now four metering modes offered on the EOS 30D SLR: Evaluative (set automatically in the Basic Zone modes), partial (approximately 9 percent), centerweighted average and spot. AF-point linked Evaluative metering, E-TTL II autoflash and 12 exposure control modes (11 AE modes plus manual) are unchanged from the EOS 20D SLR.
Large 2.5-inch LCD Screen
Navigating through the images is also easier on the eyes thanks to the EOS 30D SLR's improved auto rotate feature. This feature gives the user the choice of automatically rotating vertical images to correct the orientation for viewing on the camera's LCD monitor as well as on a PC, rotating only for the PC or not rotating the image at all.
Direct Print/Direct Download Functionality
In addition to its standard PictBridge features, which are compatible with most PictBridge-compliant printers regardless of manufacturer, the 30D model supports additional direct printing features exclusively when the camera is connected to one of the new PIXMA Pro9500 or PIXMA Pro9000 desktop photo printers. These features include:
• Full support for Picture Style settings: Photographers can print images
according to their preferences for sharpening, contrast, saturation, and color tone, as
well as monochrome and other special effects;
DIGIC II Image Processing Technology
The EF-S 17-55mm f/2.8 IS USM offers image quality on a par with Canon's highly regarded L-series lenses. It has a large maximum aperture which, combined with higher shutter speeds can minimize subject motion blur. Shallow depth-of-field separation of a subject from its background is much easier to achieve and the f/2.8 maximum aperture allows a bright finder and extremely precise focusing with f/2.8 compatible AF sensors. The internal stabilization has a sharpness benefit equivalent to a three-stop faster shutter speed, making this lens outstanding in low light situations. Smaller and lighter than lenses of similar specifications, the EF-S 17-55 mm f/2.8 IS USM lens has a 35mm equivalent focal length of 27-88mm and is compatible only with the EOS 30D, EOS 20D, EOS Digital Rebel XT and EOS Digital Rebel SLRs. The new EF-S 17-55mm f2.8/ IS USM will be available in May for an estimated selling price of $1,149.
The EF 85mm f/1.2L II USM is a revision of Canon's legendary EF 85mm f/1.2L USM lens, first introduced in 1989. In the ensuing years, its enormous maximum aperture and handy focal length made it a favorite of wedding, portrait, and sports photographers. While its image quality remains a benchmark, improvements in AF speed as well lens coatings that minimize ghost and flare are newly incorporated to make the new lens more attractive to professional photographers. In addition to its 1.8x faster auto focus, the EF 85mm f/1.2L II USM lens offers high-speed manual focus, distance encoding for E-TTL II flash, and a circular aperture diaphragm that improves the appearance of background areas. The EF 85mm f/1.2L II USM will be available in March for an estimated selling price of $2,099.
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